Product Hunting Criteria in Various Marketplaces:
A Complete Guide for E, commerce Learners Product hunting is the core of a successful e, commerce business. Your product selection is what determines your profit, growth, and long, term stability, no matter if you sell on Amazon, eBay, Walmart, Etsy, Daraz, or Shopify. Many beginners fail not because of bad marketing but because of choosing the wrong product.
With the EcomeLearner guide, we will thoroughly investigate the product hunting criteria for different marketplaces, describe how they differ, and share tips that will help you make data, driven decisions.
What Is Product Hunting?
Product hunting is finding the products with high demand, low to medium competition, and good profit margins, and then researching, analyzing, and selecting them. It also involves understanding trends, customer behavior, pricing, fees, and the like.
Good product hunting is able to answer three very important questions:
Will customers buy this product? Can I compete in this market? Will I be able to make a consistent profit after all the costs?
Essential Product Search Standards (Relevant to All Marketplaces)
Let’s examine the general guidelines of product hunting before delving into marketplace-specific requirements.
1. Demand in the Market :
- Demand for a product must be steady all year long. Verify:
- searches every month,
- velocity of sales,
- stability of the trend.
- If you don’t have a solid plan, stay away from seasonal products.
2. Level of Competition:
- The ideal level of competition is low to medium. Examine:
- quantity of vendors,
- listings’ quality,
- Examine the count
- dominance of the brand.
- It is challenging to enter a market where top sellers have thousands of reviews.
3. Profit MarginGood products must be able to generate:
At least 25%, 40% profit margin, Indexing platform fees, shipping and ads.Which means selecting products based solely on their sales will never be the right choice. Profit should always be placed at a higher level than sales.
4. Product Size & WeightSmall and lightweight products can significantly reduce:
Shipping costs, Storage fees, The return process.It is especially important for products in FBA and international selling.
5. Adherence to Law and Policy:
Refrain from:
limited brands,
patented goods,
trademark infringement,
products that are dangerous or medical (unless certified).
Requirements for Amazon Product Hunting (FBA, FBM, Wholesale):
Selecting the appropriate products is essential because Amazon is the most competitive marketplace.
Important requirements for Amazon:
Monthly sales: more than 300 units
Top listing reviews: less than 500 (private label)”
Range of prices: $15 to $50
No monopoly on a brand,
steady Best Seller Rank (BSR).
Amazon-Specific Advice: 
Steer clear of electronics that have warranties.
Choose consumable or everyday-use items,
Pay close attention to FBA fees.
Examine Buy Box behavior.
For wholesale, make sure:
Ungated status of the brand
regular rotation of Buy Boxes,
availability of authorized suppliers.
Product Hunting Criteria for eBay:
eBay is less strict than Amazon and allows more freedom for sellers. 
Ideal eBay Products:
Used or refurbished items, Auto parts and accessories, Electronics accessories, Trending products.
Key Criteria:
Sold listings validation, Fewer active sellers, Competitive pricing flexibility, Return rate analysis.
Walmart Marketplace Product Hunting Requirements:
Walmart is prioritizing pricing and brand trust. Crucial factors include competitive pricing, which is frequently less than Amazon, Quick shipping capacity, goods from well-known brands, Effective inventory control.
Best Products for Walmart: Household items, Groceries (approved categories), Baby products, Health & personal care (non, restricted). Private label is fine, but branding must look professional.
Product Hunting Criteria for Etsy :
Etsy is a niche, based marketplace focused on creativity. Etsy, Specific Criteria: Handmade, vintage, or customizable products, Emotional or gift, oriented items, Strong visual appeal.
Winning Etsy Products: Personalized gifts, Home dcor, Wedding items, Print, on, demand designs. Do not sell mass, produced products; Etsy buyers are looking for unique products. 
Product Hunting Criteria for Daraz & Local Marketplaces:
Daraz is a go, to platform for the Pakistan and South Asian markets.
Key Criteria: Products in the lower price range, Items that can be used daily, Products that are cash, on, delivery friendly.
Best Categories: Mobile accessories, Beauty tools, Kitchen items, Small electronics. The local demand and price sensitivity are more important than branding.
Product Hunting Criteria for Shopify (Independent Store):
Shopify offers complete control, but you need to have marketing skills.
Shopify Product Criteria: Products that solve a problem, Products that trigger emotions, Products that are not easily available locally, Products with strong social media appeal.
Ideal Products: Items that are dropshipping, friendly, Trending products from TikTok, Subscription, based products. You should test products through ads before you scale.
Tools for Product Hunting Using proper tools can be a great time and money saver.
Popular Tools:
Google Trends, TikTok Creative Center, Facebook Ad Library, Terapeak (eBay), Helium 10 (Amazon), and Jungle Scout (Amazon). Don’t rely just on tools; the best results come from combining them with manual research.
Common Product Hunting Mistakes What mistakes should you avoid to keep your investment safe?
Blindly chasing viral products. 
Final Thoughts:
Product hunting is often seen as a lucky hit, but it is actually a matter of thorough research, patience, and a well, thought, out strategy. Every marketplace operates differently, has a different audience, and thus requires a different approach to succeed. A product that sells well on Amazon might not do so on Etsy, and a product that is successful on Shopify might not sell on Daraz.
At EcomeLearner, we are committed to making it easy for beginners and experienced sellers to grasp these differences and thus be able to create and run profitable e, commerce businesses that last over time.
Today, if you become proficient in product hunting criteria, you will be lowering your risk tomorrow and increasing your chances of making consistent online earnings.