What Is Amazon Seller Central?
Amazon Seller Central is a web, based platform that belongs to Amazon. Sellers can operate and grow their Amazon business using this platform. Seller Central is basically the centerpiece from which a seller goes about his business:
product listings inventory management order fulfillment shipping planspricing advertising (Amazon PPC), payments and reports account health and performance. Simply put, Seller Central is your Amazon business operation hub.
Types of Amazon Seller Accounts:
You need to choose one of the two seller plans before you can enter Seller Central:
1. Individual Seller Account:
No monthly subscription$0.99 charged per item sold. Limited tools. Suitable for beginners or low, volume sellers2. Professional Seller Account
$39.99/month No per-item fee. Advanced tools available (PPC, reports, bulk uploads). Essential for serious sellers and brand owners. A professional account is the way to go for a long, term successful business.
Key Sections of Amazon Seller Central Dashboard:
Knowledge of the dashboard is a part of the efficient running of the business.
1. Inventory Tab:
This is the place where you can:
Add new productsManage existing listingsView stock levelsTroubleshoot suppressed or stranded listings.
2. Orders Tab:
Check out customer orders. Follow order status. Deal with FBM (Fulfilled by Merchant) orders
3. Advertising Tab:
Make Sponsored Products adsCarry out Sponsored Brands campaignsAssess PPC performance.
4. Reports Tab Sales reports: 
Inventory reports
Advertising reports
FBA fee previews
5. Performance Tab Account Health:
Order Defect Rate (ODR)
Policy compliance
Customer feedback
6. Growth Tab:
Brand Analytics Product Opportunity Explorer Amazon recommendations Fulfillment Options in Seller Central Amazon provides two main methods of fulfillment:
1. Fulfillment by Amazon (FBA):
Amazon takes care of storage, packing, and shipping of your products
Prime eligibility
Higher conversion rates
Amazon takes over customer service and returns
2. Fulfillment by Merchant (FBM):
Seller is responsible for storage and shipping
More control
Lower storage fees
Requires own logistics system
Most of the sellers choose FBA because of the scalability and Prime advantages.
Shipment creation:
is the process of physically moving your stock to Amazons fulfillment centers so that they can take care of storage and distribution of your products.You cant send products to Amazon warehouses unless you create a shipment.
Shipment creation assures: 
Correct labeling Accurate quantity tracking Warehouse inventory check, inStep, by,
Step Guide to Shipment Creation in Seller Central:
Step 1: Log in to Seller Central.
Go to Inventory Manage FBA Inventory
Choose the product you want to send and click Send/Replenish Inventory.
Step 2: Choose Shipping Plan Type:
Options you will get are:
Individual SKU shipment
Case, packed products
Make a choice according to how your supplier packs products.
Step 3: Enter Ship, From Address:
Give the address of the warehouse or supplier from where products will be shipped.
Some of the important tips:
The address must be the same as on the shipping labels
In case of international shipping, use your freight forwarders address
Step 4: Select Packing Type:
Individual items (different SKUs)
Case, packed (a box contains one SKU and all of the same quantity)
Picking the right option will help you avoid delays in receiving the goods.
Step 5: Set Quantity and Prep Requirements:
Put the total number of units per SKU
Check the prep requirements (poly bagging, bubble wrap, labeling)
Amazon may offer:
Seller prep
Amazon prep (paid service)
Step 6: Label Products:
Every unit must have:
FNSKU label 
Barcode scannable
You have a choice to:
Print labels yourself using the Seller Central
Get your supplier to put the labels on products
Pay for Amazon labeling service (extra cost)
Step 7: Box Content Information:
You have to provide:
The number of boxesUnits per boxBox dimensions and weightCorrect box content information will allow Amazon to
Step 8: Choose a shipping method:
You can decide on:
Small Parcel Delivery (SPD) UPS partnered shippingLess Than Truckload (LTL) / Full Truckload (FTL)If you are new to it, SPD is the most suitable option.
Step 9: Check Shipment and Approve Charges:
Amazon will determine:
Distribution centersDelivery expensesCheck the details and press the Accept Charges button.
Step 10: Generate and Dispatch Shipping Labels:
Create and print shipping labels
Correctly place labels
Give the shipment to the courier or freight forwarder
Keep an eye on the shipment status in the Shipping Queue.
Common Shipment Creation Mistakes to Avoid:
Wrong SKU quantities
Missing or incorrect FNSKU labeling
Wrong weight or size of box
Sending shipment without first accepting charges
Mixing different SKUs in case, packed shipments
Avoiding these mistakes will not only save you a lot of frustration, but it will also keep your inventory flowing without delays.
Benefits of Proper Shipment Creation:
Amazon warehouses will check in shipments more quickly. The chance of inventory being lost gets lowered.
Amazon USA has strict prep guidelines:
| Product Type | Required Prep |
|---|---|
| Liquids | Poly bag + suffocation warning |
| Glass | Bubble wrap |
| Textiles | Poly bag |
| Sharp items | Safety protection |
| Sets/Bundles | “Sold as set” label |
USA Shipment Compliance Rules:
Amazon USA strictly enforces:
-
Accurate labeling
-
Box weight limits (≤50 lbs, unless oversized)
-
No damaged cartons
-
Correct hazmat classification
-
Valid product compliance documents
Failure can result in:
-
Shipment rejection
-
Inventory disposal
-
Account health warnings
Common USA Shipment Mistakes to Avoid:
-
Sending inventory without FNSKU
-
Incorrect box dimensions
-
Missing poly bag warnings
-
Wrong ship-from address
-
Shipping before accepting charges
-
Mixing SKUs in case-packed boxes
Benefits of Proper USA Shipment Creation
-
Faster inventory check-in
-
Prime eligibility
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Higher Buy Box win rate
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Fewer lost units
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Improved account health
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Better customer experience