What is Amazon Wholesale?

 

Amazon Wholesale is a business model in which the seller purchases brand-name merchandise in bulk from authorised wholesalers, distributors, or manufacturers and resells it on Amazon at a higher price.

You don’t make your own brand, but you sell already famous brands like:

 

Colgate,

Pampers,

Nestlé,

Oral-B,

Gillette.

Because the customers already trust these brands, you don’t need to invest in marketing, branding, and content creation. That is why Amazon Wholesale gained popularity between 2024 and 2025.

In other words,

You buy in bulk, Amazon sells it, and you earn a profit.

Why Amazon Wholesale is Popular in 2025

Among the many business models on Amazon, few offer the stability, safety, and predictable income of Wholesale. Major reasons include the following:

Low Risk :

The demand is already there for the wholesale products, which is different from private label, where you build a brand and hope people purchase it. With more competition in 2025, business owners want models that are low-risk.

High Profit Margins :

The net profit usually ranges from 10% to 30% for the wholesale sellers. Example:

That means, if you purchase a product for $10, pay $4 in FBA fees, and then sell it for $18, your profit is $4 per unit.

Fast Scaling :

When you find a profitable product in 2024 or 2025, you can simply buy more stock next month and scale quickly.

No Marketing Required :

Large brands already have trust; it’s only your job to keep the stock available.

How Amazon Wholesale Works: A Step-by-Step Guide 2025

If you are starting in 2025, here it goes:

Step 1: Create a Professional Seller Account :

You will first have to come up with a professional account to begin with Amazon Wholesale. Amazon charges a month-on-month fee, but that’s a necessary investment for long-term growth.

Step 2: Find the Trusted Suppliers :

The most important part is supplier selection. You have to buy the products from:

 

Authorised distributors,

Brand-approved wholesalers,

Certified local distributors,

Manufacturers.

Never buy from random marketplaces, as Amazon needs an invoice for verification.

Step 3: Get Brand Approval :

 

Some brands do need approval to sell their products. Amazon might ask:

Invoices showing bulk purchase,

Authorisation letter,

Business details.

By 2025, the problems of counterfeiting had led to the strict rules of approval.

Step 4: Product Analysis and Calculation of Profit :

 

Before buying stock, you must check:

Sales rank: BSR,

Monthly demand,

FBA fees,

Competition,

Price history-2023, 2024, 2025 data

Buy Box share.

A good wholesale product has stable demand and predictable sales.

Step 5: Purchase Inventory in Bulk :

 

Wholesale means buying in bulk; you may have to purchase 50, 100, or 500 units at one time, depending on the supplier.

Step 6: Ship to Amazon FBA Warehouse :

 

You can:

Ship directly from the supplier to Amazon FBA.

OR

Receive inventory yourself and check the quality, then ship it to Amazon.

Everything that goes into the warehouse of Amazon thereafter undergoes packaging, customer support, and delivery by Amazon.

Step 7: Follow up Sales and Replenish :

 

When products start selling, reorder before the stock finishes. Running out of stock can cause a drop in ranking.

Best Categories for Amazon Wholesale in 2024–2025

To succeed, choose categories that are in demand. Herein come the top categories:

Grocery and Gourmet :

Commodities which consumers buy habitually.

Baby Products :

Brands like Pampers sell all year round and are not seasonal.

Beauty and Personal Care :

High-profit margins and fast-moving.

Home and Cleaning Supplies :

High demand, low risk, and perfect for wholesale.

Accessories to various electronic items :

Things like phone chargers, earphones, and cables sell every day.

Is Amazon Wholesale profitable in 2025?

 

Yes, Amazon Wholesale will be very profitable in 2024 and 2025. Profits depend on:

Good suppliers,

Better purchase price,

Strong cash flow,

Correct product selection.

Here is an example of profit:

Product cost: $12

FBA fee: $5

Selling price: $22

Profit: $22 – ($12 + $5) = $5 per product.

For instance, if you sell 600 units monthly, you make a profit of $3000 from a single product.

Amazon Wholesale vs. Amazon Private Label :

For the benefit of new sellers on EcomLeaner, let’s do a comparison:

  Feature                                                   Amazon Wholesale                               Amazon Private Label

Brand Development                                                                    No                                                                                       Yes

      Marketing                                                                                     None                                                                                    Required

       Investment                                                                                  Medium                                                                                   High

      Risk Level                                                                                         Low                                                                                         Medium

      Start Time                                                                                    Fast                                                                                         Slow

    Profit Range                                                                               10%–30%                                                                        20%–50%

Choose Wholesale if you want less risk and fast results; choose Private Label if you want to have your own brand.

Common Challenges 2024–2025:!

Wholesale is ideal but has the following disadvantages:

Hard to find strong suppliers

Many people have a hard time finding authorised suppliers who give reasonable prices.

Brand Approval Difficulty

Some brands do not approve new sellers easily.

Buy Box Competition

If many sellers sell the same product, competition increases.

Need for Cash Flow

You have to buy in bulk lots, and thus, good cash flow is required.

How to Succeed with Amazon Wholesale-2025 Edition:

Here are some expert-level tips:

 Build Supplier Relationships

The better your relationship, the better the price.

 Choose Fast-Moving Products

Avoid slow or seasonal products.

Reinvest profit

Invest your gains to buy more stock.

 Maintain Good Account Health

Account problems may be based on late shipments, poor customer service, or bad invoices.

Get Tools for Product Research

You have tools like Keepa, SellerAmp, and Helium 10 to avoid risky products.

How much investment does it require in 2025?

Investment requirements vary by region and product:

Minimum: $1000–$2000

Medium: $3000–$5000

Professional: $10,000+

Start small in 2024 or 2025, learn the process, and then scale up. Final Words For beginners in 2025, Amazon Wholesale is one of the easiest and safest Amazon business models. You don’t need to create a new brand, you do not need marketing, and you do not need advanced experience. All you need is: A good supplier, A profitable product, etc.

How Amazon Wholesale Works Step by Step

• Is Amazon Wholesale profitable in 2025?
• Best wholesale categories for Amazon sellers
• How to find authorised wholesale suppliers
• How to get brand approval on Amazon
• Complete Amazon Wholesale Guide for Beginners
• Amazon Wholesale vs Amazon Private Label comparison
• Why Amazon Wholesale is so popular in 2024 & 2025
• How to Analyse Wholesale Products Using Keepa and SellerAmp
• Investment needed to start Amazon Wholesale in 2025
• How to scale an Amazon Wholesale business fast
• Challenges of Amazon Wholesale in 2024–2025
• Profit calculation for Amazon Wholesale products
• How to ship wholesale products to an Amazon FBA warehouse