What Is Product Hunting on Amazon?
Product hunting means researching and identifying products that:
Have high demandFace low to medium competitionOffer healthy profit marginsAre stable throughout the yearInstead of guessing, sellers who want to be successful in the long term use analytical tools to validate their ideas before investing money.
Why Use Jungle Scout and Keepa Together?
If you only use one tool, the data you get is not complete. Jungle Scout and Keepa are two tools that work perfectly well together.
Jungle Scout helps you:
Find product ideasEstimate sales and revenueAnalyze competitionValidate demand
Keepa helps you:
Track price historyCheck sales rank trendsDetect seasonal productsIdentify price wars and instabilityBy using them, you lower the risk and increase the chances of your success.
Part 1: Product Hunting with Jungle Scout:
Jungle Scout is a go, to Amazon research tool that both beginners and experienced sellers use.
1. Jungle Scout Product Database Criteria: 
Go to the Product Database feature and use these filters:
- Category Selection Home & Kitchen Kitchen & Dining Beauty & Personal Care Pet Supplies Sports & Outdoors If you are a new seller, do not go into gated or restricted categories.
- Price Range Minimum: $15 Maximum: $50 This range keeps the profit margin viable after Amazon fees, PPC, and shipping.
- Monthly Sales Minimum: 300 units This is to be sure that there is real demand.
- Monthly Revenue Minimum: $5, 000 Products with low revenue are not worth the time.
- Reviews Count Maximum: 300 reviews Lower reviews mean that there is less competition.
- Rating Below 4.5 stars Bad ratings mean that customers are not happy, and you can fix that by offering a better product.
2. Jungle Scout Opportunity Score:
Jungle Scout calculates an Opportunity Score (110): Target 6 or higher The higher the score, the better the balance between demand and competition This indicator is a time saver and also a tool that helps beginners to not pick an oversaturated product.
3. Jungle Scout Extension AnalysisGo to Amazon and turn on the Jungle Scout Chrome Extension.
Look at:
Monthly sales of the top 10 sellersRevenue consistencyNumber of reviewsListing qualityIf sellers with a small number of reviews are making a lot of sales, then it is a great opportunity.
4. Profit Margin CalculationTake advantage of Jungle Scouts Profit Calculator.
An ideal profit structure would be:
Net profit margin: 25%35%FBA fees + shipping should be less than 35% of the selling price
Part 2: Product Validation with Keepa:
Once you shortlist products using Jungle Scout, validate them using Keepa.
1. Sales Rank History Analysis:
Keepa displays Best Seller Rank (BSR) as a graph. 
Look for:
Consistent downward spikes (indicating sales)Stable sales rank over 612 monthsAvoid products with sudden drops or long flat lines.
2. Price History Check:
A stable price is critical for long, term profits.
Ideal product behavior:
Price stays within a narrow rangeNo frequent price crashesNo aggressive undercuttingDo not sell products where the price has dropped sharply in recent months.
3. Seasonality Detection:
Keepa clearly shows if a product is seasonal.
Red flags:
Sales only during a specific seasonLong periods of zero salesIf you are a newbie, always opt for non, seasonal products that have demand throughout the year.
4. Buy Box & Competition Analysis:
Check:
Number of sellersBuy Box rotation frequencyAmazon (AMZ) presenceDo not offer products where:
Amazon itself is a sellerMore than 1015 sellers are competing aggressively
Jungle Scout + Keepa Winning Product Criteria (Summary)
| Factor | Ideal Range |
|---|---|
| Price | $15–$50 |
| Monthly Sales | 300+ |
| Reviews | Under 300 |
| Rating | Below 4.5 |
| Profit Margin | 25%–35% |
| BSR Trend | Stable |
| Seasonality | None |
Common Errors in Product Hunting:
That You Shouldn’t Make Picking products emotionally without looking at the numbers Throwing away Keepa price history Going into extremely competitive niches Buying fragile or patented products Starting without differentiation Always confirm twice before putting money down.
Pro Tips for Amazon Sellers in 2026:
Bundling products to make less competition Upgrading packaging and branding Fixing the issues that customers are already complaining about Using A+ Content and better pictures Keeping PPC budget low during testing.
Final Thoughts:
Product hunting is not a matter of luck; it is about data, patience, and using smart tools. Jungle Scout assists you in finding opportunities, while Keepa helps you confirm them. Together, they almost eliminate risk and increase profits to a great extent. If you want to excel in Amazon FBA, then product hunting with Jungle Scout and Keepa is a must, have skill. For more detailed guides on Amazon FBA, Private Label, Wholesale, and Online Earning strategies, keep following EcomLeaner.
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