What Does Brand Approval on Amazon Mean?

 

Brand approval is getting Amazons go, ahead to sell products of a particular brand. Nike, Apple, Adidas, and many popular brands are generally restricted on the platform, and this is also true for some mid, level brands. If you do not have approval, you will not be able to list or sell these products.

 

Difference Between Brand Approval & Distributor Approval

 

 

Step, by, Step Process for Brand Approval on Amazon:

 

Step 1: Identify the Restricted Brand:

Log into Amazon Seller CentralChoose Add a ProductSearch for the product or brand nameIf you find Approval Required brand is restricted

 

Step 2: Click Request Approval:                       

Amazon will present:eligibility requirementsdocuments neededapplication form Hit the Request Approval button to start the process.

Step 3: Arrange a Valid Distributor Invoice:

Show a date within the last 90 daysBe from an authorized distributor or wholesalerDisplay your business name and addressInclude brand name, product name, and the number of piecesHave a clear logo and contact detailsRetail receipts (Amazon, Walmart, eBay) are NOT accepted.

 

Step 4: Purchase Minimum Quantity:                     

Most brands require:

10 units (minimum)

Some brands accept 1, 5 units (depends on the brand)

Tip: Purchase low, cost SKUs to reduce the risk.

 

Step 5: Upload product images (if required):

 

Product packaging images , Barcode (UPC/EAN) , Brand name clearly visible , Manufacturer details

Images should be:

High, qualityReal (not edited or stock images)

 

Step 6: Submit the Application

After you have submitted: Amazon review within 24, 72 hours. Status shows in Seller Central > Performance > Account Health. In case of approval You are good to go.

 

Common Reasons for Rejection:

Invoice more than 90 days old Invoice from a retail store Invoice & application mismatch Fake or altered documents Unauthorized distributor Invoice without brand name

 

Premium Tricks & Tips for Fast Brand Approval:               

1. Use Low, Restriction Brands First The key to building account trust with Amazon is starting low, gate brands: Generic brands New brands Small wholesalers Amazon rewards accounts with a history of approvals.

2. Contact Distributors Professionally A professional email should be: Introduce your Amazon business Request an invoice from an authorized reseller Inquire about the MOQ (minimum order quantity) Dont say I just need an invoice.

3. Use Brand Websites to Find Distributors Check: Brands official website Authorized distributors or Where to Buy section Invoices from the distributors listed are now highly approved

4. Match Every Detail Perfectly Be sure that: Business name = Seller Central name Address = Seller Central address Brand spelling = Exact match Quantity = Same as invoice Even slight differences lead to rejection.

5. Apply via ASIN Method (Hidden Trick) At times, using the ASIN listing to apply rather than the brand name yields results: Locate restricted ASIN Select Sell This Product Request approval using ASIN This sometimes circumvents very strict brand verifications.

6. Use FBA for Higher Approval Chance Amazon favors: FBA sellers more than FBM Better quality

7. Keep Invoices Clean & Original

Never do the following:

Edit PDFsCrop logosHide supplier detailsAmazon uses a combination of AI and manual review to detect fake invoices.

Distributor Approval Best Practices

Establish good rapport with wholesalers

Purchase various SKUs from one distributor

Have a supplier’s list of approved vendors

Practice good documentation

Always issue a business email

 

How Long Does Brand Approval Take?

 

Some brands may take up to 7 days.

What is brand approval on Amazon USA?

Brand approval on Amazon in U.S.A. is the permission that Amazon grants you that allows you to sell branded products that are restricted from selling on Amazon.com. Numerous well, known brands and some mid, level brands are gated to avoid:

Counterfeits Unauthorized selling, and customer dissatisfaction. If you do not have the approval, you are not allowed to list or sell those brands in the U.S.A. marketplace.

What Is Ungating in Amazon USA?

Ungating essentially refers to a process that allows you to sell products from a certain brand, category, and subcategory legally in the U.S.A. without having any selling restrictions:

Brands (Nike, Lego, Apple, etc.)

Categories (Grocery, Topical, Automotive, Baby)                   

Subcategories (Supplements, Skin Care).

Once you are ungated, you are able to sell those products legally in the USA.

Mainly, an Amazon USA brand approval will request you to provide:

• Authorized distributor invoice
• Invoice should not be older than 90 days
• Minimum quantity (usually 10 units)
• Clear product images

Business info that matches Seller Central USA approvals are very document, sensitive. Even slight carelessness can cause rejection.

 

Advanced Approach for Securing Brand Approval in Amazon USA.

 

1. Only Refer to US Distributors

Get invoices from:

, US, based wholesalers

, Brand, authorized suppliers

These invoices would have a higher chance of getting approval than the ones sent from overseas.

 

2. Apply Via ASIN (Hidden USA Trick):

Instead of brand name:

, Find a restricted ASIN

, Click Sell This Product

, Request approval via ASIN

Brands Checks are sometimes waived by this method.

 

3. Use FBA to Get Your Approval:

FBA is preferred by:

, Amazon Marketplace

, Customers (via recognized brands)

, Sellers (for higher margins)

Increase your chances of approval by using FBA.

 

4. Be Exact in Every Detail:

Before submit:

, Seller Central name = Invoice name

, Address spelling = Exact match

, Brand name = Same capitalization

, Quantity = Same as invoice

Little mismatches are considered as USA rejects.

 

5. Begin with Easy USA Brands:                           

Gain Amazon’s trust first:

, New brands

, Generic brands

, Ungated categories

Unless Amazon trusts your account, it will be very difficult to get approval.

 

6. Use Business Email:

• Professional domain email

• Registered business phone number

 

How Long Does USA Brand Approval Take?